Website Content Questionnaire
Review websites you like and find easy to understand. Make specific notes of what you like. For example: “I love the big bold images in the top section” or “ I love how the product descriptions flow right into the testimonials”.
The best way to make sure your homepage is clear and simple is to start with a header that spells out exactly what you offer. This area is the first thing your visitors will see. Make sure it explains, in about two seconds, what you offer.
– The most reliable plumbers in Nashville
– We help you plan the perfect vacation.
– A new roof, on time and on budget.
Including some bullet points underneath what the company offers will make the offer more attractive. For example:
• Best Prices
• Quality Craftsmanship
• On-Time Delivery
This is not the time to be cute, clever, or vague. If you confuse people here, they’re gone.
Think about the transformation you want to offer to your visitors.
For example, if you’re a professional organizer, you want to showcase the benefits of the organization and how they will feel better.
Customers need to know what they get when they buy your product. They’re asking, What’s in this for me? Will I save money or time? Will I reduce risk or frustration?
What action do you want your customers to take on your website? Guide them towards your desired goal by providing the action title (e.g. book now, contact us. buy now, etc).
Spell out a three- or four-point to let your customers know the steps they need to take, which will help them to engage with you. (keep it simple and scannable)
"Buying furniture doesn't have to be stressful, and you don't have to settle for something that doesn't perfectly fit your space."
We will try to embed public reviews directly on the site. If you don't have any reviews, then learn more about our reputation management service.
Include logos of notable businesses you work with or press outlets you’ve been featured in. This is another way of giving your business outside credibility.
If you have a fixed cost menu, spell out the cost of each product followed by an explanation of what the customer can get at each price point. 3-4 product bundles are ideal for the home page. If you have an e-commerce solution, list your top three products or bundles.
In this area, you might also consider a section that explains the cost of not doing business with your company. Will customers experience greater hassles? Will they lose social standing? Will they lose money? This makes the buying decision about more than the dollar amount.
Humanize your company by showing people the amazing talent that will work with them on achieving their goals.