AI Marketing System That Grows Your Skating Rink 24/7

Increase bookings, engage your audience, and grow your business with a proven marketing strategy tailored to your rink.

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Focused on Growing Skating Rinks Like Yours

As a long-time partner of Cascade Skating, we've seen the tremendous potential for growth in the skating rink business. By leveraging our four-pronged approach to marketing, we aim to build on your current successes and expand your customer base, increase engagement, and boost sales. Our focus is to implement a comprehensive marketing system that drives results from day one, with immediate impact and long-term sustainability.

Our Proven R4 Strategy

Readiness, Resell, Remarket, and Reach

R1. Readiness – Build Your Foundation

To build a solid foundation for future growth, the first step is ensuring that everything is set up correctly to engage with customers and manage your business effectively. We will start by optimizing your systems and presence.

Website Redesign & Ongoing Optimization: Your website is the primary point of contact for new customers. A modern, user-friendly site ensures that potential customers can easily find information, book sessions, and engage with your brand.

AI Assistant Integration (Sam): As a busy business owner, you need a tireless assistant that answers calls, books appointments, and nurtures leads 24/7, even when you're not around.


Consolidated Messaging, Universal inbox:

Access all your leads, conversations, contacts, and reviews all in one place. SMS, Email, Phone, Reviews, Instagram, Facebook, and more. Respond and keep track of all customers

R2. Resell/Upsell – Maximizing Revenue from Existing Customers

With the systems in place, it’s time to focus on driving more revenue through your existing customer base. Our approach ensures that you can effortlessly upsell and resell services, turning loyal customers into repeat buyers.

Email and SMS Campaigns for Existing Customers: Once your customers are in the system, we can create automated follow-up campaigns that remind them of upcoming events, special offers, and encourage them to return to the rink.

R3. Remarket + Reputation

Building a loyal customer base requires staying top of mind and fostering trust. Remarketing brings customers back for more fun, while reputation management ensures your business remains the go-to spot in your community.

Reputation Management & Review Generation: A strong reputation leads to trust and customer loyalty. By encouraging positive reviews and responding to customer feedback, we can ensure your business stays top-rated in your area.

Social Media Engagement: Consistent engagement on social media helps to build relationships with your audience and attract new customers. We’ll ensure that your content reflects your brand’s personality and fosters engagement.

Email & SMS Campaigns: Tailored messages designed to bring your customers back to the rink. Send exclusive discounts, birthday, VIP deals and updates about special events to keep your audience engaged and excited.

Abandoned Booking Follow-ups: Didn’t finish booking a party or a skate session? Sam can remind them with an irresistible incentive to complete their reservation.

R4. Reach – Expanding Your Audience

It’s time to take your skating rink to new heights by expanding your reach. This phase focuses on bringing in new customers, especially local families, schools, and organizations that need an exciting, unique place to host events.

Local SEO & Map Pack Optimization: You want to be found by customers when they search for fun activities nearby. Optimizing your presence on local search results will help drive foot traffic.

Google Ads Campaigns: Being at the top of Google search results ensures your rink is the first choice for event venues and family fun. We will create highly targeted Google Ads to capture searches for activities and events in your area.

Facebook & Instagram Ads: Social media is one of the best ways to target local families and businesses looking for venues. Paid ads will help increase your visibility and attract new customers.

Skating Rinks get real results with R4 Strategy

80%

80% of customers check online reviews before visiting a local business.

20%

Businesses with automated promotions see 20% higher customer retention.

50%

An optimized website converts 50% more visitors into paying customers.

Here’s How We Help

Here’s exactly what you get with the R4 System:
  • Readiness: Build a strong foundation with a mobile-friendly website, 24/7 AI Assistant, and SEO strategies to boost your online presence.

  • Resell/Upsell: Re-engage customers with automated birthday promotions and personalized offers to keep them coming back.

  • Remarket + Reputation: Strengthen your reputation with 5-star reviews, social media engagement, and feedback management.

  • Reach: Attract new skaters through targeted ads, local SEO, and retargeting campaigns, keeping your rink busy year-round.

Client Reviews: Their Take on Us

Simple Pricing with Everything You Need

Starter Plan

$297/mo

(+ $197 setup fee)

Essential tools to get your marketing system up and running.

  • Consolidated Messaging, Universal inbox: Access all your conversations, contacts in one place.

  • AI Assistant: 24/7 customer support and booking management.

  • Basic SEO: Boost your online visibility.

  • Reputation Management: Generate and respond to reviews effortlessly.

Growth Plan

$597/mo

(+ $197 setup fee)

Comprehensive strategies to expand your reach and grow your audience.

  • Everything in Starter Plan

  • Website Design Optimization: Modern, mobile-friendly design to attract and retain customers.

  • Website Conversion Optimization: Embedded forms, calendars, chatbots, and landing pages designed to capture lead information at the perfect moment.

  • Email/SMS Campaign Automation: Keep your audience engaged with personalized, automated promotions and updates.

  • Facebook/Instagram Ad Management: Reach local families and organizations with targeted social media ads to drive traffic and increase bookings.

  • Google Ad Management: Ensure your business appears at the top of search results when customers look for activities and venues in your area.

Premium Plan

$897/mo

(+ $197 setup fee)

Advanced solutions for maximizing results and driving repeat business.

  • Everything in Starter and Growth Plans

  • Social Media Management: Build connections with consistent posts and engagement.

  • Local SEO & Map Pack Optimization: Dominate "near me" searches to attract local skaters.

  • Business Listings Management: Ensure your business information is accurate and consistent across all online directories, improving your visibility and local SEO ranking.

Ready to See Real Growth?

You’ve tried other solutions. Now it’s time to use a system that actually works. Let us help you attract new customers, increase your sales, and build lasting relationships with your skaters.


Get Started Today – Book a Call to Learn More!

Frequently Asked Questions

How quickly can I see results from the R4 System?

You can expect immediate improvements within the first 30 days, starting with more bookings and increased customer engagement as we set up foundational systems and launch initial campaigns.

Is this strategy tailored specifically for skating rinks?

Absolutely! Our R4 System is designed with skating rinks in mind, addressing unique needs like group bookings, event promotions, and customer retention.

What does the AI Assistant “Sam” do for my rink?

Sam works 24/7 to handle customer inquiries, book sessions, answer FAQs, and even assist with promotions—all while maintaining your rink’s brand voice.

How much involvement is required from me?

We handle everything from setup to ongoing management. All you need to do is share your goals, approve campaigns, and watch your rink grow!

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