How to get a steady flow of new dance students without spending all your time marketing

Introduction

Owning a dance studio can be one of the most rewarding and fulfilling experiences in your life. You get to share your passion for dance with your students and watch them grow into confident, talented performers.

But running a dance studio is not without its challenges. One of the biggest hurdles that dance studio owners face is marketing their business effectively. With so many studios vying for attention, it can be difficult to stand out from the crowd and attract new students.

You’re going to discover

Marketing is a complex and daunting task, especially when it comes to promoting your dance studio. But what if we told you that by focusing on the 5-step local customer journey, you can simplify your marketing strategy and attract more students to your studio?

At EZtransition, we understand the unique marketing challenges that dance studio owners face. That's why we've developed a simplified approach that focuses on the 5 steps local customer journey. By applying these five steps, you can improve your marketing strategy and attract and retain more students.

Foundation

The building blocks of any local marketing strategy

Missed call text back

Did you know that 42% of small business calls go unanswered? Many business owners don't even realize this as people tend to not leave voicemails anymore. Ultimately missed calls either get returned late or not at all. The bottom line is missed calls are missed opportunities and are costing you money. Our solution is simple but powerful. We convert any missed call for an opportunity to engage via text.

Chat Widget

Web chat has not been ideal for small businesses. You need a dedicated support person to monitor the conversation. Your customer can also navigate away from the website mid-conversation. The EZMS webchat widget takes the conversation to the customer's text message so you can engage with them anytime.

Automated Reviews

At the reputation stage, your dance studio needs positive reviews and testimonials to build trust with potential customers. Our software helps you collect and showcase positive reviews, engage with your audience on social media, and encourage satisfied customers to become advocates for your business. By building a strong reputation and encouraging advocacy, you can establish your dance studio as the go-to choice for dance enthusiasts in your local area.

Provide a strong call to action on your website

The single most important thing you can do for your website is to add a strong call to action. Ask your customers to take action and ask them often. Strategically placing strong calls to action on your website will significantly improve your lead count.

Bulk messaging + universal inbox

Consolidate Communication Channels into one Mobile Experience. SMS, Email, Phone, Google Chat, Reviews, and Social Chat. No need to have multiple mobile apps or multiple browser tabs open. All communication seamlessly flows through one mobile app that your chosen employees can have access to.

Growth

Once the foundation has been set its time to focus on growth

Automating Follow-ups

Say goodbye to missed opportunities and tedious manual tasks. EZMS intuitive software streamlines your follow-up process, ensuring that no potential student slips through the cracks. With our powerful automation tools, you can effortlessly personalize email campaigns, schedule reminders, and track leads with ease. Never miss a chance to convert a lead into a loyal student again.

Reactivation and seasonal campaigns

Never miss an opportunity to reactivate the contacts in your database who never signed up. You've invested time and money into growing that list, so it's crucial to do everything in your power to convert those contacts into members.

The trick is to send them timely offers that nudge them over the edge. With EZMS our automated reactivation campaigns will do just that. Deliver personalized messages and enticing offers to reignite their interest and bring them back to your dance studio. Don't let those valuable contacts go to waste—start reactivating and converting them today.

Domination

Foundation and Growth are good starting points but ultimately you want to dominate

Website revamp

Elevate your dance studio's online presence with our website revamp services. Our expert team will enhance aesthetics, optimize user experience, and implement modern design elements to captivate visitors.

With strategic SEO strategies, we'll increase online visibility and attract more potential students.

Moreover, we focus on optimizing conversions through persuasive copy, compelling calls-to-action, and intuitive user flows. Advanced analytics provide valuable insights for data-driven decision-making. Don't let an underperforming website hold you back

Business Listings

Take your dance studio's marketing to the next level with our business listings service. Increase visibility in Google and social media, ensuring your studio is present where potential customers are searching. Boost brand engagement and drive sales with accurate and comprehensive listings.

Provide rich and relevant data about your business, including operation hours, services, website, and more. Increase confidence by offering multiple sources of information, enhancing credibility and search engine optimization.

Be discovered on popular platforms like Google, Yelp, and social media apps. Take control of your online information and attract new customers with our brand visibility management. Get started today and watch your dance studio thrive.

Digital Ads

Harness the power of digital advertising to propel your dance studio to the forefront of the market. Our expert team will strategize, create, and optimize compelling ad campaigns tailored to your target audience.

Maximize your reach, engagement, and conversions through targeted ads across various platforms. Stay ahead of competitors and establish your studio as the go-to choice for aspiring dancers. Ignite growth and unlock your dance studio's full potential with our comprehensive digital advertising solutions.